Lehigh Valley Children’s Centers, Inc.
Marketing & Communications Manager, 03/06 – present
Responsibilities include:
- Managing marketing, communications and public relations for over 20 early care and education centers
- Strengthening the LVCC brand through implementation of new name (formerly Lehigh Valley Child Care), logo, tagline and marketing materials
- Coordinating print and broadcast advertising (newspapers, magazines, newsletters, transit advertising, vehicle wraps, radio and television)
- Writing news releases and organizing opportunities for media coverage
- Writing, designing and editing external communications including electronic and print newsletters, annual reports, brochures, parent handbooks and direct mail solicitations
- Establishing and strengthening the corporation’s online presence, including the development of a new website, YouTube page, audience-targeted electronic newsletters, online advertising, blog, and Facebook page
ProJeCt of Easton, Inc.
Communications Director, 10/04 – 03/06
- Coordinated, wrote, designed and edited external communications including annual reports, capital campaign case for support, newsletters, direct mail solicitations, acknowledgments, agency informational packets, speeches and press releases
- Organized special events and developed event related communications and marketing to raise funds and increase positive community relations and involvement
- Coordinated, wrote and edited internal communications including the agency’s strategic plan and executive communications
- Redeveloped agency website and offered recommendations for ways to offer multilingual translation and online donation acceptance
- Maintained and fostered positive relations with donors, board members, venders, community partners, media and the community
Women’s Center & Shelter of Greater Pittsburgh
Communications & Special Events Manager, 02/02 – 08/04
- Part of three-person team responsible for raising agency’s $3.5 million budget
- Maintained and fostered positive relations with donors, board members, venders, community partners, and the media
- Coordinated, wrote, designed and edited external communications including: website, quarterly newsletter, brochures, annual report, donor appeals, and press releases
- Organized special events to raise funds and increase positive community relations and involvement (events raised over $300,000 during my tenure at WC&S)
- Managed over 100 volunteers, committee members and two interns
- Introduced electronic mediums to market events (including web, e-invitations and ticket sales)
- Attended community events to inform and educate the public and speak on behalf of Women’s Center
Slippery Rock University Office of Admissions
Graduate Assistant, 05/00 – 08/00
- Greeted visitors and guided University tours
- Wrote and designed external mailings including recruitment letters and campus visit invitations
- Researched and analyzed data for internal reports
- Answered telephones and conducted recruitment calls
Public Relations Internship, 01/00 – 04/00
- Researched and wrote press releases and feature articles for internal and external publications
- Researched, designed and wrote brochures and flyers for various hospital services
- Worked with the media and community leaders to promote BMHS
- Wrote advertisements for print and voice
